Cash and information are economically equivalent to each other. The relationship between them is quite a strong one. In fact, I'm willing to bet that at least one point in your life, you paid good money for information. Like buying a book, software, or home study course.
People will work very hard to save up to go to school, or take classes, to gain information. Or even work a minimum wage job just to learn something. (Even if they did qualify for a higher-paying one.) Knowledge, information, money, power. It's all the same!
So here's an idea...
Chances are, there is someone living in my neighborhood, that will greatly benefit by learning anything that I know about marketing. And vice versa. But here's the problem. Our paths may never cross. And even if we do meet, we might never know that information, because it might not ever come up.
What would be a solution to this problem? And more importantly... How could we package and sell that solution?
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